Last updated September 29, 2026

Merciloop Privacy Policy

Draft, needs lawyer review. This policy is a working draft (2026-09-29-draft) and is not in force until reviewed by a lawyer and published at launch.

Who we are

Merciloop is review-request software for local businesses: it texts or emails customers after a job asking for a Google review, helps reply to reviews, texts back missed calls and sends pay-by-text links. It is operated by AO, a sole proprietorship operated by Dallas Mayne ("AO", "we"), in Alberta, Canada. For business owners, we are the controller of their account data. For the business's customers, the business decides who is contacted and we send the messages on its behalf (we are its processor). The business must have its customers' consent to be contacted.

What we collect and why

Owner account: name, business name, email, phone, Google Business Profile link and settings	To run review requests and bill you
The business's customers: name, phone and/or email, the job date and who did the job	To send the review request the business asked us to send
Consent records and opt-outs (STOP / unsubscribe), with the date and source	To prove consent and never contact someone who opted out
Public Google reviews of the business (via Google's API)	To show your rating trend and help you reply
Payments by text: amount and status (cards stay with Stripe)	To take payments for the business

We don't sell personal information, we don't "share" it for cross-context behavioural advertising, and we don't use it for advertising. We don't make decisions with legal or similarly significant effects about you by automated means alone.

Legal bases (GDPR and UK GDPR)

Contract: to provide the service you signed up for.
Legitimate interests: security, fraud prevention, fixing errors and improving the service.
Consent: marketing emails and optional features you turn on (you can withdraw at any time).
Legal obligation: tax, accounting and responding to lawful requests.

Messages to customers (CASL and US TCPA)

Review requests go only to customers of the business after a real job, at most once per job, with the business's name in the message and a working STOP or unsubscribe. Merciloop never offers rewards for reviews and never filters who is asked based on how happy they seem (Google's policy).

Service providers

We use these providers to run Merciloop. Each is bound by a contract to protect the data and use it only for us:

Vercel (hosting, United States and Canada edge)
Supabase (database and sign-in, hosted in Canada: ca-central-1)
Resend (email delivery, United States)
Twilio (phone numbers, calls and texts, United States)
Stripe (payments and billing; Stripe holds card numbers, we never see them)
Google (Business Profile and Places APIs)
OpenAI (AI text and speech processing, United States; API data isn't used to train their models) (reply suggestions)

Where your data is stored

Our main database is in Canada. Some providers process data in the United States or elsewhere, so it may be accessible to authorities there. For transfers of data about people in the EU or UK we rely on the European Commission's adequacy decision for Canada (commercial organisations under PIPEDA), and on Standard Contractual Clauses and the UK Addendum with our providers.

How long we keep it

Customer contact details and message history: while the business uses Merciloop, deleted 90 days after it closes the account.
Opt-out records: kept so we never message that number or address again.

Your rights

Everyone: ask to see, correct or delete your personal information, or ask how it's used. We answer within 30 days (Canada: PIPEDA and Alberta PIPA allow up to 45 days in some cases; we aim for 30).
Canada: you can complain to the Office of the Privacy Commissioner of Canada or, in Alberta, the Office of the Information and Privacy Commissioner of Alberta.
EU and UK: you also have the rights to restrict or object to processing, to data portability, and to complain to your local data protection authority (in the UK, the ICO).
California (CCPA/CPRA): you have the rights to know, delete and correct, to opt out of sale or sharing (we do neither), to limit use of sensitive personal information, and not to be treated differently for using these rights. An authorised agent can make a request for you.

To use any of these rights, email d.mayne@hotmail.com or use the contact form. We'll confirm your identity before we act. If your request is about data a business holds about you, we'll pass it to that business and help it answer.

Emails and texts (CASL)

We send service messages (receipts, security and account notices) because they're needed to run your account. We send marketing emails only with your consent, every one identifies AO and includes our mailing address and a one-click unsubscribe, and we act on an unsubscribe within 10 business days (usually straight away).

Cookies

We use only the cookies needed to sign you in, keep you secure and remember your language. No advertising or cross-site tracking cookies.

Children

Merciloop isn't for children. It's for businesses and adults. We don't knowingly collect information from anyone under 16.

Security and breaches

Data is encrypted in transit and at rest, access is limited to the people who need it, and admin actions are logged. If a breach creates a real risk of significant harm, we'll notify you and the Privacy Commissioner of Canada and the Alberta Information and Privacy Commissioner as the law requires (and EU/UK authorities within 72 hours where GDPR applies).

Changes

If we make a material change we'll email account holders and post the new version here before it takes effect.

Contact and Privacy Officer

Dallas Mayne (Privacy Officer)

AO, a sole proprietorship operated by Dallas Mayne
5509 Taylor Way
County of Grande Prairie No. 1, AB T8W 0H3
Canada
Email: d.mayne@hotmail.com · or use the contact form