Guides for getting Google reviews
Short, plain answers for trade businesses, checked against Google's own rules and the law. Every guide links its sources.
How to ask for Google reviews without breaking the rules
Yes, you can ask customers for Google reviews. Ask every customer, send your review link, and don't offer anything in return or tell them what to write.
5 min read · Reviewed September 28, 2026
Read the guideReview gating explained (and what to do instead)
Review gating means asking "how did we do?" first and only sending happy customers to Google. Google's policy bans it. Send everyone the same Google link instead.
4 min read · Reviewed September 28, 2026
Read the guideDiscounts for reviews? What Google, the FTC and Canada say
Don't offer anything for a Google review. Google bans incentives for any review, even honest ones. Ask politely and make it easy instead.
5 min read · Reviewed September 28, 2026
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